Bathroom Accessories Market & Trends

The global bathroom accessories market is poised to experience significant growth, driven by a combination of factors that are transforming urban living spaces. Estimated at USD 24.60 billion in 2024, the market is expected to expand at an impressive CAGR of 11.2% from 2025 to 2030. As cities continue to expand and new residential and commercial properties emerge, the demand for bathroom accessories is on the rise. This surge in construction activities is creating a favorable environment for retailers to capitalize on consumer spending on home improvement projects. The shift towards rising disposable incomes and changing consumer lifestyles, particularly in emerging markets such as China and India, is also fueling growth in this sector. With increasing comfort levels and aspirations, consumers are opting to enhance their living spaces with premium bathroom accessories, driving revenue and investment opportunities for manufacturers and retailers alike.

 

As people continue to invest in making their homes more inviting, there's a growing focus on bathroom decor that not only enhances functionality but also fosters personal expression. The increasing emphasis on home decor and personalization of living spaces is leading consumers to seek out unique and stylish solutions for their bathrooms. Meanwhile, the shift towards sustainability is driving demand for eco-friendly products, such as water-saving fixtures and environmentally responsible materials, which cater to consumers' growing concern for environmental responsibility.

At ISH 2025 in Frankfurt this March, the Hansgrohe Group will showcase its cutting-edge water technologies and a new bathroom design that embodies sustainable living. Under its iconic brands AXOR and Hansgrohe, the company is poised to inspire with trailblazing innovations and forward-thinking designs. As the exhibition approaches, fans of both brands can look forward to a showcase that promises to deliver on its promise of water-saving solutions. One highlight expected from AXOR is the launch of an exclusive overhead shower collection designed by renowned Italian designer Antonio Citterio. Meanwhile, Hansgrohe will unveil its latest advancements in showers, washbasins, and toilets. Visitors to ISH 2025 can also expect engaging product tours, insightful expert discussions, and a special "Innovation Hour" that highlights the very latest breakthroughs in shower technology.

Consumer Survey & Insights

A recent report by Fixr.com has found a significant demand for bathroom remodels in 2023, with top interior designers unanimously agreeing on the growing enthusiasm among homeowners to invest in such projects. Notably, despite rising living costs, the desire to enhance one's home remains strong. In 2023, design professionals are expected to focus on improving both the aesthetic and functional aspects of bathrooms, as highlighted by a majority of experts. This trend has taken precedence over other motivations, suggesting that homeowners prioritize making their spaces visually appealing and practical. Interestingly, while boosting home value is cited by 48% of designers as a common motivation for renovations, more people are choosing to enhance their existing homes rather than relocate in the current housing market environment.

 

A recent survey conducted by Ferguson on 1,099 U.S. consumers provides valuable insights into the current state of home renovation preferences. Specifically, the study sheds light on trends in kitchen, bathroom, lighting, and laundry products. For homeowners seeking to make informed decisions about their renovation projects, this survey serves as a reliable guide. The findings suggest that people now view their homes as ever-evolving spaces that adapt to their changing needs over time. Preference scales reveal a growing inclination toward flexible options, offering consumers a wide range of choices from minor updates to more extensive renovations aimed at enhancing and tailoring living spaces to suit individual tastes.

A majority of respondents (65%) expressed a preference for traditional bathroom designs featuring separate enclosed showers, showing that timeless layouts continue to hold sway over consumers despite a growing trend towards more modern designs. On the other hand, those seeking to make a statement in the real estate market may want to consider incorporating a wet bath design with an open walk-in shower, which offers a unique and contemporary alternative. When it comes to bathtubs specifically, soaking tubs are the clear top choice among homeowners, indicating a strong desire for relaxation and indulgence in this essential bathroom feature.

 

Product Insights

The market for towel rack/ring sales demonstrated remarkable resilience in 2024, accounting for approximately 38.6% of total revenue. This success can be attributed to a combination of factors, including the growing popularity of stylish and functional bathroom accessories in both residential and commercial settings. As homeowners and businesses increasingly focus on home improvement and renovation projects, particularly in developing countries, the demand for towel racks and rings has seen a significant uptick. Additionally, the rising awareness and preference for water-efficient and eco-friendly products have played a key role in driving growth within this segment.

The trend towards premium bathroom accessories is gaining momentum in emerging economies, driven by rapid urbanization and increasing disposable income. As consumers seek to elevate their living spaces, the market for high-end fixtures and decorative elements has seen significant growth. Notably, a recent product launch by Swadling Brassware, Matki's sister brand, has contributed to this trend. In September 2024, the Illustrious Collection was unveiled, an art deco-inspired range of bathroom accessories that includes towel rails, glass shelving, and other stylish fixtures. This addition to the market is further fueling growth, as consumers look to invest in premium products for their bathrooms.

Grab bar sales are poised to experience a remarkable surge in demand over the forecast period, driven by an increasing emphasis on safety and accessibility in bathrooms. This trend is particularly pronounced among older adults and individuals with disabilities, who require accessible facilities that promote independence and mobility. Furthermore, growing awareness about bathroom safety and the rise of home renovation projects have also contributed to the burgeoning demand for grab bars, as homeowners seek innovative solutions to enhance their living spaces.

In July 2024, Gerber Plumbing Fixtures unveiled its latest ADA-compliant additions: the SteadyStyle Accented Round ADA Grab Bar/Slide Bar Kit and the Octette 8-Function Handshower. These innovative products cater to individuals looking for a seamless integration of functionality and style as they age in place. The SteadyStyle Grab Bar not only boosts safety but also injects a touch of elegance, marking Gerber's foray into the Decorative Grab Bar market.

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Application Insights

In 2024, residential bathroom accessories accounted for the majority of demand, capturing nearly two-thirds of the market share. This significant growth can be attributed to the increasing disposable income in many regions, allowing consumers to invest more in enhancing their living spaces. Furthermore, the growing recognition of the importance of a well-designed bathroom has been complemented by the influence of social media and online platforms showcasing the latest trends, driving consumer demand for premium products.

The shift towards sustainable living has led homeowners to prioritize eco-friendly bathroom fixtures, driving growth in the market for water-efficient products. Meanwhile, the influx of affluent residents in developing countries is fueling a surge in demand for high-end bathroom accessories tailored to meet their refined tastes and needs.

 

The demand for bathroom accessories in commercial settings is projected to expand at an impressive 11.8% CAGR from 2025 to 2030, driven by a multifaceted array of factors. As businesses prioritize creating inclusive and safe environments for patrons, grab bars and handrails have become increasingly sought-after additions. Moreover, stringent hygiene and cleanliness standards in commercial spaces – such as hotels, restaurants, and healthcare facilities – are fueling this growth. The surge in construction and renovation activities within commercial buildings is also a key contributor, while the trend towards opulent finishes in high-end bathrooms is pushing the adoption of premium bathroom accessories.

In April 2024, Kruger Products unveiled its innovative Cashmere UltraLuxe Bathroom Guide, a unique rating system designed to evaluate Toronto restaurants' bathrooms based on factors such as ambiance, comfort, and amenities. This comprehensive guide not only provides an exceptional dining experience but also fosters a sense of pride among establishments by recognizing those that surpass expectations. Restaurants have the opportunity to earn 1 to 3 Fleurs, inspired by the distinctive pattern found on Kruger's luxurious bathroom tissue. The inaugural inductees into this prestigious program include DaNico (3 Fleurs), Piano Piano (2 Fleurs), and And/Ore (2 Fleurs). This initiative showcases Kruger's dedication to delivering unparalleled customer experiences, solidifying its position as a leader in the luxury bathroom tissue market.

Regional Insights

The Asia Pacific region has long been a driving force behind the global bathroom accessories industry, accounting for 37.0% of total revenue in 2024. This dominant position can be attributed to the rapid urbanization and economic growth experienced in countries such as China and India. As these nations' populations grow and prosper, so too does their spending power, with a notable increase in disposable income among the growing middle class. In turn, this has led to a significant surge in investment for home improvement and renovation projects, driving market expansion.

 

In October 2024, Kohler Co. marked a significant milestone with the unveiling of its maiden Studio Kohler in India, situated in Banjara Hills, Hyderabad. This innovative space is designed to spark imagination among architects, designers, and consumers alike, while showcasing the company's exceptional products and forward-thinking bathroom designs. David Kohler, CEO of Kohler Co., and Salil Sadanandan, President of K&B South Asia & Asia Pacific, reaffirmed Kohler's unwavering dedication to design excellence and innovation. The launch event welcomed prominent architects and featured an engaging interactive zone where guests could experience Kohler's products firsthand, immersing themselves in the rich heritage of colors and finishes that have defined the brand for years.

North America Bathroom Accessories Market Trends

The North American bathroom accessories market is poised for significant growth, accounting for a substantial 19.64% of the total market share in 2024. This upward trend can be attributed to the region's high standard of living and the prevailing trend towards home improvement and renovation projects. The increasing disposable income and shifting consumer preferences towards modern, stylish bathroom fittings have also played a pivotal role in driving market growth. Furthermore, the emphasis on water-efficient and eco-friendly products has not only elevated consumer expectations but also pushed brands to invest in sustainable offerings. This focus on premium products has resonated with consumers, resulting in a steady increase in demand for high-quality bathroom accessories.

In October 2024, Brondell unveiled its Nebia Yuba Showerhead collection, boasting innovative Nebia spray technology that redefines the shower experience. The Yuba range seamlessly blends efficiency and affordability, delivering up to 40% more water savings than standard showerheads and a staggering 75% more force compared to EPA WaterSense standards. With this launch, Brondell solidifies its commitment to crafting sustainable, high-quality showering experiences for customers worldwide.

The U.S. bathroom accessories market is poised for significant growth over the next five years, projected to reach a CAGR of 10.0% by 2030. With Americans prioritizing home improvements and renovations, consumers are increasingly seeking stylish and functional bathroom fittings that not only enhance their living spaces but also reflect their personal style. The growing demand for water-efficient and eco-friendly products has become a major driver in the market, as environmentally conscious consumers seek to reduce their ecological footprint. Furthermore, social media platforms have played a significant role in shaping trends, encouraging homeowners to invest in modern bathroom accessories that showcase luxury and comfort. As disposable income continues to rise, the focus on creating inviting and comfortable living spaces is also driving growth in this market.

Europe Bathroom Accessories Market Trends

The European bathroom accessories market is poised for substantial growth, driven by an anticipated Compound Annual Growth Rate (CAGR) of 11.3% over the forecast period. As home improvement and renovation projects gain momentum, particularly in regions with aging infrastructure, consumers are seeking modern and sophisticated bathroom fixtures to enhance their living spaces. Furthermore, the escalating awareness of water conservation and the growing demand for eco-friendly products have significantly contributed to this trend. Additionally, the increasing disposable income and the ascendancy of luxury finishes in bathrooms have led to a surge in premium bathroom accessories purchases among consumers.

Heritage Bathrooms, a key brand within the Bristan Group, unveiled an upscale collection of bathroom fixtures in July 2024, exclusively available at 70 B&Q stores and on diy.com. This curated assortment features a range of products, including taps, showers, baths, toilets, vanity units, and accessories, carefully crafted to blend contemporary style with enduring timelessness. Standout items from the collection include the elegant Oxted Freestanding Bath, Upperton sanitaryware, and Winterbourne storage units, designed to elevate bathroom spaces and provide a refined aesthetic experience.

Key Bathroom Accessories Company Insights

The bathroom accessories industry is characterized by a diverse landscape, comprising both global giants and regional players. A notable example of this fragmentation can be seen in the presence of several prominent companies operating within the market. Some key players that have made significant contributions to the industry include LIXIL Corporation, TOTO Ltd., Kohler Co., Roca Sanitario S.A.U., Moen Incorporated, among others.

• TOTO Ltd. has long been synonymous with excellence in the realm of premium bathroom fixtures, earning a reputation for its extraordinary products that seamlessly blend style, functionality, and cutting-edge technology. At the forefront of this legacy is the Neorest toilets and Tornado flush system, renowned for delivering unparalleled performance and comfort to those who appreciate the finer things in life.

Key Bathroom Accessories Companies:

The following are the leading companies in the bathroom accessories market. These companies collectively hold the largest market share and dictate industry trends.

• LIXIL Corporation
• TOTO Ltd.
• Kohler Co.
• Roca Sanitario S.A.U.
• Moen Incorporated
• Hansgrohe
• Gerber Plumbing Fixtures Llc
• Monarch Bath Pvt. Ltd.
• Bolina Holding Co Ltd
• American Specialties, Inc.

View a comprehensive list of companies in the Bathroom Accessories Market

Recent Developments

• In February 2024, Villeroy & Boch has acquired Ideal Standard. Ideal Standard's strengths in regional presence, sales strategies, and product portfolios enhance the group's competitiveness. The acquisition aims to expand the core business, increase international presence, and foster a strong cultural fit, ensuring resilience and future growth in a challenging market environment.

Bathroom Accessories Market Report Scope

Report Attribute	Details
Market size value in 2025	USD 27.16 billion
Revenue forecast in 2030	USD 46.23 billion
Growth Rate	CAGR of 11.2% from 2025 to 2030
Actuals	2018 - 2024
Forecast	2025 - 2030
Quantitative units	Revenue in USD million and CAGR from 2025 to 2030
Report coverage	Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered	Product, application, region
Regional scope	North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Country scope	U.S.; copyright; Mexico; Germany; UK; France; Italy; Spain; China; Japan; India; Australia & New Zealand; South Korea; Brazil; South Africa
Key companies profiled	LIXIL Corporation; TOTO Ltd.; Kohler Co.; Roca Sanitario S.A.U.; Moen Incorporated; Hansgrohe; Gerber Plumbing Fixtures Llc; Monarch Bath Pvt. Ltd.; Bolina Holding Co Ltd; American Specialties, Inc.
Customization scope	Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Bathroom Accessories Market Report Segmentation

Our research forecast reveals a promising trajectory for the global bathroom accessories market, predicting significant revenue growth across various geographies and segments. Spanning from 2018 to 2030, this analysis delves into the latest industry trends and sub-segment developments in each key area. To further inform our study, we have segmented the market by product, application, and region, providing a comprehensive overview of the market's expansion prospects.

 

• Product Outlook (Revenue, USD Million; 2018 - 2030)

  • Towel Rack/Ring

  • Hook

  • Paper Holder

  • Grab Bars

  • Others (Toilet Brush Hold)

• Application Outlook (Revenue, USD Million; 2018 - 2030)

  • Residential

  • Commercial

• Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America

    • U.S.

    • copyright

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa

    • South Africa